Not to sound too redundant, but we’re offering individual press at crema now. We have JJ’s 3 reserves right now (all tasting better than ever) as well as a bit of Aricha No.34, and of course our usual varietals and blends are also good to go – not to mention any random coffees we may have lying around or brought in.
Over-priced and over-sized ‘drip brewers’ that fill up valuable space on kitchen counters ’round the globe need be gone. We’re on a mission – and it’s starting over in West Vancouver.
Why isn’t french press more popular than it is at the current? I think for a few possible reasons.
Maybe the general public think it’s too old and not fancy enough compared to their home brewers? Maybe it seems too simple to possibly make a good cup? Too much work? Do their beakers keep shattering? Maybe they straight up just don’t know how to use it?
Personally I’m leaning towards a mix of not knowing how to actually use a french press (future post foreshadowing), and simply not realizing how good it actually is. (yes, it’s better than your home machine, and yes, you’ll be able to taste the difference.)
Whatever the actual reason(s) is(are), it’s time to fix it(them) – for the coffee’s sake and our own.
Hopefully we can get some non-believers to see the light by trying a press at crema and going from there.
For those of you who already drink press and know of it’s glory, don’t read the post above this and just get excited you can have press at crema.
My not-so-secret dream is that in a time not so far from from the current I can walk into crema on any given day and see our tables exploding with bodums and conversation.
An update in regards to the french press shirt, I am still looking at what I can do, so hang on tight!
In addition, incase you don’t already know, everyone’s favorite barista Anthony has a new blog.