Pleasure Doing Business With You.

Author: george Posted: April 8, 2010

Up Sell:
To persuade a customer to buy more than he or she had intended.
“Did you want to add the sun roof option to your Honda Civic?”

Up Sell In Coffee:
To persuade a customer to buy less than he or she had intended.
“Lattes are good, but have you ever tried a traditional sized Cappuccino before?  They are so yum!”

6 Responses to “Pleasure Doing Business With You.

  1. darylharr says:

    More is not better in the world of espresso.
    “I’ll have a a triple long shot please” – Ugh!

  2. Robert Dall says:

    So this is why you have always offered me macchiato at your cafe. . .

    Dam you GEORGE!!! 20oz Breve Lattes from now on. LOL

  3. Benjamin Turiano says:

    You have to find things to pair your espresso with if you truly want to up sell while maintaining the integrity of quality

  4. Kyle Wheeler says:

    It’s so satisfying when you can work a regular down from a 16 oz vanilla latte to a traditional cappuccino.
    “Wow! This is great! I don’t even need sugar in it or anything!”
    Win.

  5. Brian Clemens says:

    At the roaster/coffee shop I work for the baristas have “secret” plans of action for regular customers who drink milky/sugary drinks. A recent conversion happened when we had the customer move from an iced mocha, to an iced latte, and now she is drinking iced americanos. She want to try a cappuccino, or as she tells us, “If I can drink straight up espresso, I’ll be a badass”. LOL

  6. Deann Reese says:

    It’s so satisfying when you can work a regular down from a 16 oz vanilla latte to a traditional cappuccino. “Wow! This is great! I don’t even need sugar in it or anything!” Win.

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