Last week I had the chance to go to the ethical bean roastery and cafe with my dad and a friend and, lucky for us, the first person we saw when we walked in was Jeff Linton, the Foodservice Manager for ethical and our coffee rep at crema while he was still with JJ not too long ago. Needless to say, we were greeted with open arms and the “25 cent tour”, as Jeff called it, began.
The first thing you notice about ethical bean is the less-is-more design and bright colours. Neon greens and pinks are sprayed throughout the cafe and roastery, usually contrasted nicely with silvers a la stainless steel and metallic espresso bags.
In case you can’t tell by the name, ethical bean is a certified fair trade organic coffee roaster that is highly involved in the green movement and a number of charities and overseas donations, which you can find more about on their website (as always, link will open in a new window).
When we walked into the roastery (which, ps – wordpress seems to think is a typo. is roastery not a word?) we were shown the actual roaster, which I believe Jeff said roasted 100 lbs. of goodness at a time. The mouth watering title picture captures it in action.
After that, we walked a few steps over and saw some of the staff packaging what must have been a few hundred pounds worth, all getting ready to be shipped over to Costco. Sweet.
Next we saw the testing room, where beans from all around the world and competing companies are tried and tested, and were shown the reception area and meeting rooms. Pictures of kids they have helped or are otherwise connected to adorn the walls.
We finally went back out to the bar where the journey began and had some espresso and macchiatos, courtesy of Jeff, and on top of all that we were given 2 lbs. of coffee to play around with back at the shop.
I love coffee. culture.