The premise is simple: To provide anyone and everyone with access to the best coffee brewing guides in the entire universe.
Home brewing is an interesting subject in the industry. People have all this great coffee, they have the proper equipment, but how do they learn to brew it? If you have never worked in coffee, where can you properly learn from? I’m often asked by friends and customers all sorts of home brewing questions and this is a way to answer them.
So with those thoughts in mind, and while I’m sure baristas and cafes will get plenty of value out of the site, we have geared it towards customers and people who are not in the industry. The idea is to make a place where you can send a customer or friend or family member to find proper brewing guides fast and easy.
Think online cook book.
A link can be added in literally 5 seconds, so our goal is to make it the most up to date and wide source of coffee brewing guides on the net. There are only so many guides online right now, but the hope is that, in light of this website and more people brewing at home, more bloggers and coffee shops will post brewing guides of their own. To all the roasters/cafes/and others who already have posted videos – you’re ahead of the game, thank you! It’s a bit embarrassing at how little resources there are online, especially for some methods in particular.
Of course the site is just being launched, so expect it to adapt and evolve with time. If you are on the site and know of other links, there is a “suggest a brew method” button on the top right where you can do just that.
If a customer learns more about coffee and how to make it, not only will this lead to a greater appreciation for the art and the industry as a whole, but they will start to take a certain pride and joy in making coffee themselves, just like all of us do. Oh, and their coffee will taste better, which is always a good.
It may seem obvious, but the only way this site will help people is if they know about it – so check it out, spread the word, and let’s get people excited to brew coffee the right way.