In the deepest darkest depths of Norway, lies a cafe owned by a half man half dragon.

This is cool x 10.
http://ethicalbean.com/iphone/
Regardless of whether you buy ethical bean coffee or not, the idea behind this app alone justifies the download.
Just search “ethical bean” in the app store on your phone. It’s free.
It would be amazing if more roasters follow suit, the potential is gigantic.
Up Sell:
To persuade a customer to buy more than he or she had intended.
“Did you want to add the sun roof option to your Honda Civic?”
Up Sell In Coffee:
To persuade a customer to buy less than he or she had intended.
“Lattes are good, but have you ever tried a traditional sized Cappuccino before? They are so yum!”

I’d like to humbly begin by tipping my hat to a man that fueled my coffee obsession half a decade ago, when I had either fatefully or coincidentally stumbled into the world of coffee and found myself in a city that was starved for a quality expression of it. (more…)
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