Hip new patio seating at JJ Woodwards.
To persuade a customer to buy more than he or she had intended.
“Did you want to add the sun roof option to your Honda Civic?”
Up Sell In Coffee:
To persuade a customer to buy less than he or she had intended.
“Lattes are good, but have you ever tried a traditional sized Cappuccino before? They are so yum!”
I’d like to humbly begin by tipping my hat to a man that fueled my coffee obsession half a decade ago, when I had either fatefully or coincidentally stumbled into the world of coffee and found myself in a city that was starved for a quality expression of it. (more…)
In the days before the Green Siren, Commercial Coffee ruled over all the earth. Yet some rebelled. Hope emerged in the West, and Specialty Coffee became known to but a few. (more…)